Keyword Analyzer
Knowing what exact search phrases customers use to find your products or services enables you to maximize the available search engine traffic.
The reason for this is simple. If your web page does not contain the exact search key words a customer is using, your page will not be found in the search engine results. We all will be wasting our time and effort.
Identifying all the relevant keywords to use in PPC campaigns or Organic programs, provides better coverage and increases ROI. You can target keywords individually setting PPC rates to suit each term, which improves ROI, as you do not need to rely on broad match options which are well known to generate lower conversions.
Google Analytics:
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Google and Yahoo webmasters toolsets:
Control has never been greater than before. Finally, SEO’s have access to the very best management tools offered by Google and Yahoo. Yes, we can do most anything needed to a website with the complex tool sets offered to webmasters through Google, Yahoo and now MSN. Most all crawlers will follow the format that Google has set into place with their webmasters tools. We can see what the crawlers see, we can index and send a crawler out to one of our sites to report back to us on how it read the website. We now have the control to manage a URL with detailed intelligence.
