A great SEO needs the best tools in their optimization toolbox
Knowing what exact search phrases customers use to find your products or services enables a good SEO specialist to maximize the quality of search engine traffic.
The reason for this is simple. If your web page does not contain the exact search key words a customer is using, your page will not be found in the search engine results. We all will be wasting our time and effort.
Identifying all the relevant keywords to use in PPC campaigns (Pay Per Click), Local marketing or Organic programs, provides better coverage and increases ROI. SEO specialists target keywords individually setting PPC rates to suit each term, which improves ROI, as you do not need to rely on broad match options which are well known to generate lower conversions and poor phrases. Our Pay Per Click programs can offer exact match results with 100% efficiency.
Google Analytics and MOZ reporting:
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and online marketing effectiveness. Now with the combination of MOZ audit tools, performance stats, competition comparisons and consumer intelligence, we have powerful, flexible and easy-to-use reporting tools that gives you insights of traffic data in an entirely new way. With MOZ Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting strategies.
Google and Bing webmasters tools:
Control has never been greater than before. Finally, SEO’s have access to the very best management tools offered by Google, and Bing. Yes, we can do most anything needed to a website with the complex tool offered to webmasters through Google, and now MSN. Most all crawlers will follow the format that Google has set into place with their webmasters tools. We can see what the crawlers see, we can index and send a crawler out to one of our sites to report back to us on how it read the website. From daily indexing speed controls to XML sitemap inclusions, we now have the control to manage a URL with confidence.